A shared lens on the work that moves the business.
Each tab shows leading indicators (the activity going on right now) alongside lagging indicators (what's actually converting into revenue). Numbers below are illustrative — once we agree the structure, every tile pulls from real systems (Klaviyo, Shopify, ClickUp, GA4, Amazon, ad platforms) so nobody has to self-report.
Acquisition + Creator Surface
Acquisition — growing how we get found.
Outbound human relationships (UGC, influencers, affiliates, cardiologists) plus new-channel paid testing. Where the next phase of customer growth comes from.
New customers / week
187
▲ 12 vs last week
Blended CAC
£42/customer
▼ £3 vs last week
Non-Meta revenue %
18%
▲ 2pp vs last week
UGC creator pipeline
Scoping
4
Sarah Chen
Tom Hartley
Priya Shah
Daniel Owen
Brief sent
2
Mike Patel
Helen Roberts
Filming
3
James O'Brien
Beth Murray
Anna Walker
Delivered
1
Caroline Hughes
Live in ads
6
Rachel Ford
Greg Tanner
Susan Patel
+3 more
Influencer + affiliate partnerships
Prospected
8
@drjamesheart
@nutrition_will
+6 more
Outreach sent
3
@silverliving
@bp_mike
@drinapatel
In talks
2
@menshealthuk
@walkingdoc
Contracted
3
@drcardiology
@runningnurse
@dailyhealthuk
Revenue this wk
£
£1,840
42 orders
Cardiologist outreach
Prospected
12
Dr Singh, Royal Brompton
Dr Khan, Barts
+10 more
Outreach sent
5
Dr Hughes, Manchester
Dr Walker, Edinburgh
+3 more
Replied / in talks
2
Dr Patel, Leeds
Dr O'Brien, Dublin
Endorser
1
Dr Kazmi
Affiliate live
0
— none yet —
Channel mix · new customers (this week)
Goal: shrink the Meta slice and grow the rest, without dropping total volume.
Creative volume (this week)
Statics shipped 12
UGC videos cut 4
Briefs sent to creators 2
Variants live in ad sets 38
Avg creative lifespan 11d
Paid channel performance · last 7 days
Retention + Outbound BD
Retention — growing how we keep + diversify.
Subscriber retention, outbound business development (retail + backlinks), and on-site testing. Recurring revenue and revenue not dependent on Meta or Amazon.
Subscriber retention (30d)
78%
▲ 1.2pp vs last month
Non-Meta / Non-Amazon revenue
16%
▲ 1.5pp vs last month
Avg subscriber LTV
£124
▲ £3.20 vs last month
Cohort retention curve
Save · winback · lifecycle
Save offer activations 18
Save offer conversion % 67%
Winback flow revenue £2,420
Cancellation reasons logged 31
Lifecycle programmes live 3
Net subscriber change +42
Outbound BD pipeline
Backlinks
Targets
42
Mail Online Health
Patient.info
+40 more
Outreach sent
24
BHF blog
Liz Earle Wellbeing
+22 more
Replied
8
Top Sante
Healthista
+6 more
Placed
3
Healthy Magazine
Saga Magazine
Patient Conversation
Retail
Prospects
12
Boots
Holland & Barrett
+10 more
Pitch sent
4
Planet Organic
As Nature Intended
+2 more
Meeting booked
2
Revital
Whole Foods UK
Listing live
0
— none yet —
A/B + offer testing on site
Site CVR
2.84%
▲ 0.18pp · 30d
AOV
£52.40
▲ £1.80 · 30d
Subscribers (active)
1,247
▲ 42 net · 30d
Stock · Subs · Fulfillment · Cashflow
Operations — keeping the engine running.
Stock cover, fulfillment, subscriptions, customer service, banking. The day-to-day reality of the business — one place to spot supply, fulfillment, or cash issues before they bite.
UK warehouse stock cover
47days
▲ 4d vs last wk · reorder at 30d
Amazon FBA stock cover
28days
— · reorder triggered
Cash position (Tide combined)
£42,800
▲ £3,200 vs last wk
Stock by location
Inbound shipments
PO sent
1
PO #2026-08
In production
1
PO #2026-07
In transit
1
PO #2026-06
Receiving
1
FBA inbound
Days to next stockout
21
3-pack bundle
Subscriptions (Appstle)
Active subscribers 1,247
New this week +62
Cancelled this week 20
Save offer activations 18
Save offer save rate 67%
Skipped next order 14
Net change this week +42
Fulfillment (today + this week)
Orders shipped today 142
Orders awaiting dispatch 38
Avg dispatch SLA < 24h
Royal Mail delay flag 2 areas
Refunds this week 7
Returns received 3
Lost in post (ongoing) 2
Customer service
Open tickets 14
Tickets resolved this week 61
Avg first response 3.2h
Avg time to close 11.4h
Top issue this wk Royal Mail (4)
Cancellation reasons logged 31
Reviews + Trustpilot
Trustpilot rating 4.7 ★
New Trustpilot reviews this wk+8
Amazon UK rating 4.5 ★
New Amazon reviews this wk +12
Sellerise prompts sent (7d) 382
Review request → review % 3.1%
Banking + cashflow snapshot
Tide main account
£8,420
DD payments due: £4,200
Tide savings (3.35% AER)
£34,380
▲ £3,200 vs last wk
Net cashflow this week
+£3,200
Revenue £18,400 · Spend £15,200
Suppliers + product testing
Weekly Sync
Friday — what moved this week.
30-min weekly sync, three founders. Each row pulls automatically from the dashboards above. Vague status updates have nowhere to land — the format demands metric movement and a shipped thing.
Creative engine + system
Creative volume
28 ads
▲ 6 vs last wk
Articles published
3
— same
Email campaigns shipped
2
▲ 1
System builds
2 skills
▲ new
One thing shipped
Brand image generator skill v2 — multi-reference layering + Higgsfield aspect-ratio fix. Compounds every static + video brief from now on.
Acquisition + creator surface
New customers / wk
187
▲ 12
Non-Meta revenue %
18%
▲ 2pp
Active creators
16
▲ 3
Partnerships booked
1
▲ 1
One thing shipped
Locked @drcardiology partnership — first post Mon, 4 weeks of agreed content. Estimated reach: 180k UK 45-75 audience.
Retention + outbound BD
Subscriber retention (30d)
78%
▲ 1.2pp
Outreach sent
24
▲ 4
Backlinks placed
3
▲ 1
Retail meetings booked
2
▲ 2
One thing shipped
Subscribe-vs-one-time test passed at +11.4% CVR — shipped sitewide Wed. Save offer flow now active for at-risk subs (18 saved this week).
The discipline
Each founder posts before the call. 30 mins is for discussion, not status.
Movement + one thing shipped. Vague language fails the format.
Numbers come from the systems above — nothing self-reported.